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For shopaholics, The LEGO Ninjago Movie is less a standalone must-own classic and more a gateway into a well-developed LEGO universe that’s been heavily merchandised. The 2017 animated film follows six teenage ninjas defending Ninjago City from Lord Garmadon, and its main value for shoppers is how cleanly its characters and locations line up with LEGO sets, minifigure series, and themed accessories you can actually buy. If you love building collections, the movie helps organize that hobby: it gives you a shared story for family movie nights, a roster of characters to chase in minifig form, and a city to recreate on your shelves.
Why The LEGO Ninjago Movie Matters to Shopaholics
On its own, The LEGO Ninjago Movie sits in the mid-tier of LEGO films. Reviews highlighted colorful visuals and silly humor, but some critics and fans felt the story was more derivative than breakout compared with The LEGO Movie or The LEGO Batman Movie.
Parents’ guides like Common Sense Media’s review describe it as a kid-friendly action comedy with fake kung fu, family themes, and mild language. LEGO’s own Ninjago guidance also frames Ninjago content as generally suitable for kids and enjoyable for adults, with light action and some mild terms in the dialogue, keeping age and suitability aligned with typical family viewing expectations.https://www.lego.com/en-us/article/lego-ninjago-parents-guide
For shoppers and collectors, that “good enough” film quality is not a bug; it’s what makes the movie a practical anchor for a collection:
- Clear character lineup. Lloyd, Garmadon, the ninja team, and supporting cast appear repeatedly in sets and minifigs, so it’s easy to decide who you’re collecting.
- Iconic city environment. Ninjago City in the film becomes a literal build you can put on a shelf.
- Cross-age appeal. Kids get slapstick ninja battles; adults get a light parent–child story and dense visuals to mine for building ideas.
If you like your purchases to fit into a wider theme—movie night, display shelf, kids’ playroom—the film gives you a cohesive story that ties all the shopping together.
From Screen to Shelf: Key LEGO Ninjago Movie Merchandise Types
The real “must-have” status for shopaholics lives in the merchandise the movie spawned. Here are the main types and how they map back to what you see on screen.
1. Large Display Sets Based on Ninjago City
One of the standout products is the NINJAGO City (70620) set, a large, detailed build representing the layered cityscape from the film. Product pages like Bricks & Minifigs Eugene’s listing show a multi-level city with shops, apartments, and walkways that mirror the movie’s urban chaos.
For collectors, sets in this category work as:
- Centerpiece display builds on a bookshelf or dedicated LEGO table.
- Scene recreation platforms where kids can re-stage movie moments using minifigures.
Collector tip: If you plan a Ninjago shelf, decide whether you’re building around Ninjago City as the core piece or keeping it smaller with just a couple of mid-size Ninjago Movie sets. The city build will dominate the visual story.
2. The LEGO Ninjago Movie Minifigure Series (71019)
The film also has a dedicated blind-bag minifigure line: LEGO Minifigures – The LEGO Ninjago Movie (71019). Coverage from fan sites like Jay’s Brick Blog notes that the series contains 20 different character minifigs tied directly to the movie, including variations of the main ninjas and side characters.
Why this matters for shopaholics:
- It gives you a finite, clearly labeled checklist—20 figures to hunt, trade, or display.
- Each figure is tied to the film, so kids can recognize and use them in play right after watching.
- There’s an active secondary market: multiple specialty retailers and marketplaces list individual Ninjago Movie minifigures and accessories, which tells you there’s ongoing collector interest even beyond LEGO’s original release window.https://aceofbricks.com/products/lego-the-ninjago-movie-collectible-minifigures-71019-misako-sealedhttps://super-briques.fr/fr/20947-minifigure-lego-ninjago-movie-misako.html
Collector tip: If you dislike true blind bags, buying specific characters from secondary sellers can be more targeted, but treat this as a way to finish a personal display, not an investment purchase.
3. Play-Focused Sets and Branded Accessories
Around the movie’s release, LEGO issued smaller play sets—vehicles, mechs, and chase scenes—geared toward kids who want to reenact action moments. While specific stock has shifted over time, the pattern is consistent: mid-size sets that match on-screen fights, plus backpacks, tags, and apparel featuring Ninjago Movie branding.https://allegro.pl/oferta/lego-ninjago-movie-70607-poscig-w-ninjago-city-nowe-17576314742https://www.anbbaby.com/products/lego-tag-grey-ninjago
These are ideal if your goal is:
- Hands-on play rather than long-term display collecting.
- Themed gifts spread across birthdays and holidays instead of one big splurge.
Shopaholic angle: Think of these as the “everyday” tier of Ninjago Movie shopping—items that get used, worn, and played with, making your purchases feel more like part of daily life than just collectibles in a box.
How to Decide What to Buy: Film vs Sets vs Collectibles
If you’re selective or budget-conscious, you probably don’t want every Ninjago Movie product. You want the pieces that match your shopping style. Use these concrete questions to sort it out.
1. Start with how you’ll actually use Ninjago
- Family movie night first? If you’re building a rotation of rewatchable kids’ films, the movie earns a spot as a solid, visually rich action comedy that’s generally suitable for school-age kids and watchable for adults.https://www.commonsensemedia.org/movie-reviews/the-lego-ninjago-movie
- Display collection first? If your primary joy is looking at a finished shelf, prioritize NINJAGO City–scale sets and a curated line of 71019 minifigures.
- Playroom first? If your kids primarily free-build and play, choose a couple of mid-size sets that match favorite scenes instead of the largest display pieces.
2. Weigh the film’s mixed reception against merch strength
Reviews describe The LEGO Ninjago Movie as fun but familiar, with criticism that it doesn’t reach the creative highs of other LEGO films.https://popcultureuncovered.com/2017/09/22/the-lego-ninjago-movie-nothing-new-but-looks-pretty That means:
- If you’re buying purely for cinematic quality, it may not be a “must-have.” You could stream or rent it once instead of owning.
- If you’re buying as a collection anchor, the film is useful even if it isn’t a masterpiece. It gives shared context to everything on your shelves.
Practical rule: Buy the movie if you plan to own at least a couple of Ninjago Movie sets or minifigure waves. Skip permanent ownership and just watch once if you don’t expect to collect the merch.
3. Decide between breadth and depth in collecting
Here’s a simple way to map your style to the main product types:
| Collector style | Movie purchase? | Best merch focus | Why this pairing works |
|---|---|---|---|
| Family entertainment-led | Own or long-term stream | 1-2 play sets + a few minifigs | Kids can watch, then immediately play recognizable scenes. |
| Display-focused adult | Optional but helpful | NINJAGO City + broad 71019 character selection | Creates a coherent, film-based city plus character gallery. |
| Casual gifter shopaholic | Stream only | Small sets or accessories | Keeps spending light while still on-theme for kids. |
| Hardcore minifig collector | Own or know well | Targeted 71019 characters | Movie knowledge helps you prioritize variants and side cast. |
As you choose, remember: there’s an active secondary market for Ninjago Movie minifigures and accessories, so you’re not locked into only new, full-price items. Specialist minifigure sellers and general marketplaces offer single characters, which can be an efficient way to complete a display wall or shadow box.https://aceofbricks.com/products/lego-the-ninjago-movie-collectible-minifigures-71019-misako-sealed
Quick Q&A: Leftover Decision Questions
Is The LEGO Ninjago Movie a good starting point for a new LEGO collection? Yes, if you like having a clear city setting and a defined cast. The film, NINJAGO City set, and 71019 minifigure series together give you an easy, self-contained theme to build around.
Do I need the movie if my kid just wants Ninjago sets? Not strictly. Many kids enjoy Ninjago purely as toys. The movie helps them recognize characters and stories, but if they’re already deep into Ninjago play, you can prioritize sets first.
Is any of this a financial investment? Treat Ninjago Movie products as personal or family collectibles, not guaranteed investments. Values and availability change, and the evidence here supports collector interest and variety, not future resale gains.
If you think of The LEGO Ninjago Movie as a flexible anchor rather than a must-own masterpiece, it becomes a useful tool: watch once to see if your household connects with its world, then selectively buy the sets and minifigures that fit your shelves, your kids’ play style, and your shopping habits.